Instagram is home to so many crochet artists that it’s pretty difficult to make your mark, but Katie Jones’ creations are impossible to ignore. She’s filling the world with joy and color by knitting some of the most vibrant crochet pieces you’ll come across, fully embracing the dopamine fashion trend in the process.
Unlike most crochet artists who found viral fame on social media, Jones actually has formal education in this field. She fell in love with crochet as a teen and decided to pursue it at university, and later honed her skills by working with renowned knitwear designer Mark Fast.
Jones eventually decided to take a leap of faith and start a brand of her own, putting focus on creativity, sustainability, and innovation. Her style significantly evolved as the years went by, but her main mission remained the same – creating wearable, artisanal collections that are big on color and texture.
In addition to crafting crochet pieces that bring joy into people’s lives, Jones wants her designs to champion positive change, and make the world a better place. She relied on using upcycling and surplus at the start of her journey, and she’s still committed to embracing eco-friendly practices in her work, creating beautiful garments while also making sure they’re as sustainable as possible.