An award-winning freelance art director, designer, and illustrator, his clients include giants like Porsche, Target, Tesla, New York Magazine, and HarperCollins. Recent projects include branding a bioengineering research lab, designing packaging for Serenbe Foods, and illustrating a unique map of the city of New Orleans for AIGA’s 2015 Conference.

A New York Times best-selling book illustrator and designer, Shaw’s work has received PRINT Magazine’s “Best In Class” designation for hand-lettering, as well as PRINT’s Regional Design Awards, HOW Design’s Marketing and Promotion Awards, and recognition in AIGA, The Dieline, and the Social Good Design Awards.

Describing himself as a maker and a builder, Shaw aims to create brand identity systems through individualized attention and personal relationships that help clients create value in their communities and customers’ lives. According to Shaw, design work should be strong, unique, and ownable so that the personality of the brand is specific to the visual identity to fuel recognition.

At the same time, good design should also be simple enough to be a vessel of that message that others can fill in overtime. But more importantly: design should have a level of empathy—a way to convey the emotional traits of the brand’s personality, and to connect in a way that matters and sticks with the audience on a more personal level.

“Good design cannot fix bad content,” stresses Shaw. “Even if the design of a logo is excellent, if the company proves to be of poor quality or terrible service, over time, we will come to observe the brand’s mark as being representative of something negative.”

Aspiring designers should take note!

The post Russell Shaw’s Design Philosophy Includes a Healthy Dose of Empathy appeared first on MyTrendTales.

“It took me a while to define what my own style would look like,” admitted Griesinger in an interview with The Design Kids. According to Griesinger she has two distinct styles that she juggles between: one being more line-based and realistic; the other more of a geometric-based style of illustration. Her recommendation to other designers? “Try everything, stick to what most successfully illustrates your ideas and comes off more naturally to you.”

Her playful approach to design and illustration easily comes across when scrolling through her Instagram page. According to Griesinger, her strength as an illustrator comes from her grounding in classical academic drawing and painting which she learnt while living in Belarus.

“Drawing, painting, any kind of creativity were always encouraged in me since young age,” she explains. “Through my childhood, I distinctly remember drawing two kind of things – funny animals and characters (before I started to read) and words and letters (after learning how to read). I think it is only natural that after years of practicing both I became a greeting card graphic designer and illustrator.”

Show her some love on Instagram.

The post Olga Griesinger Combines Typography and Illustration—and the Result is Marvelous appeared first on MyTrendTales.

Keeping that goal in mind, her art is very much the meaning of eye-popping. Her graphic illustrations rely on bold contrasts and dramatic color palettes, attracting clients like Fendi, the Guggenheim Museum, and even the New York subway system. “I always try to put my heart into my work and preserve my vision without compromising it,” says Zagnoli.

Born and raised in Milan, Zagnoli was surrounded by creative minds like her. “I started drawing at a young age; it was a good meditation for me,” she recalled. After graduating from Istituto Europeo di Design (the European Institute of Design), she had a stint in New York, which had quite an impact on her, career-wise.

“I only had a few contacts in the US and somehow, I got the email of Brian Rea, who was the art director for the New York Times’ Op-Ed at the time,” she says. “I emailed him, but was sure he wouldn’t respond. He gave me an appointment to come show him my portfolio and that’s how it started.”

Now, with more than 130k followers on Instagram, there’s no stopping her. Here are some creative ways she plays with color:

The post Olimpia Zagnoli Is Hungry for Color appeared first on MyTrendTales.

His messymod series (short for “Messy Modernism”) is a great example of his minimalist approach to design. Influenced by Bauhaus and Miró, Goldberg uses simple shapes and limited color to create stripped-down versions of plants and animals. His illustrations employ geometry, pattern, and white space, creating clever designs that are meant to be hung on your wall.

Goldberg’s messymod series is only one of his many projects. A creative director of TRÜF studio, located in Santa Monica, California, he has worked with clients as big as Adidas, Indiegogo, and DreamWorks. “We’ve been creating brand identities for clients for many years and finally decided to design some stuff for ourselves,” reads TRÜF’s website. “We had no idea that our little design experiment would blow up in the press and social media.”

Check out his successful “design experiment” in the gallery below.

The post Adam Goldberg Teaches Good Design appeared first on MyTrendTales.

“The hardest part is putting yourself out there and staying consistent,” she admitted in an interview with Forbes. “If you’re working people will notice and different platforms can push your work to many directions. You never know who is watching.”

“I love this feeling of a Black Renaissance that’s happening,” adds Jordan. “We’re seeing people of color winning and creating new and exciting stories. I want to see art that includes people that look like me, so I create it.” She’s also very much inspired by the idea of living unapologetically. “I create work that is through an unfiltered lens,” she stressed. “I want to live in a space where I’m 100% me so I create work that fuels that.”

Indeed, her graphic illustrations are very much out there. Bold and colorful, relying on contrast and shapes, her art is a testimony to her confidence and strength. See for yourself.

The post Laci Jordan’s Art is 100% Her appeared first on MyTrendTales.

“I consider myself to be a very curious person and my curiosity makes me interested in working on all sorts of projects; cooperating with graphic design studios, advertising agencies, digital environment building, press illustration, apps etc,” shared the freelance designer with Ape on the Moon. “At the same time, I enjoy creating custom order personal portraits, this gives me the opportunity to meet many people from all the world and that’s great.”

Based in Getxo, a coastal town in northern Spain, Hayde has worked independently since 2015, collaborating with companies like XBOX, BBVA, and The Good Life Magazine. “I enjoy close relationships, and dialogue so that’s what you’ll get from me a good companion on the journey,” he says, talking about his collaborative work.

Here are some highlights from his Instagram page:

The post Jaime Hayde’s Illustrations Will Remind You to Take Life Less Seriously appeared first on MyTrendTales.

“I always knew I would work with something creative,” she admitted in an interview with Ape on the Moon. “But for a long time I didn’t know if it would be music, fine arts or design. In fact, I decided to go to college for graphic design after reading in a magazine that a designer was the person who creates book covers and posters.”

“I started college without being very sure what graphic design was but I fell in love right at the beginning,” she went on to say. Inspired by the ’60s and ’70s she adds that she sees design “as a crossroads where creative areas intertwine. I don’t want to try to define the limits between design and art, analog and digital, because I really appreciate the free flow between these areas and different media in search of a satisfying outcome in every project.”

Check out some of her colorful geometric work in the gallery below.

The post Brazilian Graphic Designer Makes Colorful Artwork Out of Felt appeared first on MyTrendTales.

She then opened a blog to share her typography experimentations. “It ended up going viral, landing me a book deal, and circulating my work around the web,” she recalled. “Within about a year, I had enough freelance work to comfortably leave my full-time agency job, and I’ve been paying the bills with lettering ever since.”

Featured on publications like TIME Magazine, and collaborating with the likes of Starbucks, Google, AT&T, and YouTube, her happy accident clearly paid off! Join in on the hype, and follow her Instagram page for more.

The post Lauren Hom is THE Master of Typography appeared first on MyTrendTales.

“My father was a great illustrator and painter, who had a passion for Australian flora and fauna, which I was always fascinated by,” said the Australian-born Oregon-based artist in a chat with the Adobe Blog. “He was the kind of guy to stand and watch a sunset, a connection I cherish with him. Being aware of the beauty in nature is my biggest inspiration and I make sure that I take time away from the city to appreciate it as often as I can.”

So, naturally, Choice took to art at a young age, channeling his creativeness into comics and illustration. “I had a healthy obsession with comic books growing up, courtesy of my eldest cousin,” he recalled. “I would constantly illustrate scenes from them, but never considered it possible to make a career from it. After finishing high school, I was intent on not entering higher education unless I knew exactly what I wanted to do. I spent a couple years working odd jobs in construction, until someone introduced me to Photoshop and I began to create friends’ 21st birthday invites. This was the ultimate catalyst that set me on my career path.”

He now works from his own independent studio, Velvet Spectrum, collaborating with giants like Nike, Ray-Ban, Google, and HBO. And with almost 100k followers on Instagram alone, we’re sure to see more of him in the near future.

The post Enter the Wacky, Vibrant World of Illustrator Luke Choice appeared first on MyTrendTales.

“I will always create my work in Illustrator and sometimes finalize it in Photoshop, but I enjoy the limitations vector programs offer,” he explained his process in an interview with Ape on the Moon. “It keeps my work looking the way it does— if I created in Photoshop, I think the temptation to add more and more would be too much, and it would change the aesthetic.”

“The end result I try to achieve with most of my work is to have something that feels simplistic, with a touch of warmth and sometimes humor,” he added. “I feel the brushes and textures on top of flat color help with this.”

Enjoy some of his work in the gallery below and follow him on Instagram for more!

The post These Vibrant Illustrations Will Brighten Up Your Day appeared first on MyTrendTales.

An award-winning freelance art director, designer, and illustrator, his clients include giants like Porsche, Target, Tesla, New York Magazine, and HarperCollins. Recent projects include branding a bioengineering research lab, designing packaging for Serenbe Foods, and illustrating a unique map of the city of New Orleans for AIGA’s 2015 Conference.

A New York Times best-selling book illustrator and designer, Shaw’s work has received PRINT Magazine’s “Best In Class” designation for hand-lettering, as well as PRINT’s Regional Design Awards, HOW Design’s Marketing and Promotion Awards, and recognition in AIGA, The Dieline, and the Social Good Design Awards.

Describing himself as a maker and a builder, Shaw aims to create brand identity systems through individualized attention and personal relationships that help clients create value in their communities and customers’ lives. According to Shaw, design work should be strong, unique, and ownable so that the personality of the brand is specific to the visual identity to fuel recognition.

At the same time, good design should also be simple enough to be a vessel of that message that others can fill in overtime. But more importantly: design should have a level of empathy—a way to convey the emotional traits of the brand’s personality, and to connect in a way that matters and sticks with the audience on a more personal level.

“Good design cannot fix bad content,” stresses Shaw. “Even if the design of a logo is excellent, if the company proves to be of poor quality or terrible service, over time, we will come to observe the brand’s mark as being representative of something negative.”

Aspiring designers should take note!

The post Russell Shaw’s Design Philosophy Includes a Healthy Dose of Empathy appeared first on MyTrendTales.

“It took me a while to define what my own style would look like,” admitted Griesinger in an interview with The Design Kids. According to Griesinger she has two distinct styles that she juggles between: one being more line-based and realistic; the other more of a geometric-based style of illustration. Her recommendation to other designers? “Try everything, stick to what most successfully illustrates your ideas and comes off more naturally to you.”

Her playful approach to design and illustration easily comes across when scrolling through her Instagram page. According to Griesinger, her strength as an illustrator comes from her grounding in classical academic drawing and painting which she learnt while living in Belarus.

“Drawing, painting, any kind of creativity were always encouraged in me since young age,” she explains. “Through my childhood, I distinctly remember drawing two kind of things – funny animals and characters (before I started to read) and words and letters (after learning how to read). I think it is only natural that after years of practicing both I became a greeting card graphic designer and illustrator.”

Show her some love on Instagram.

The post Olga Griesinger Combines Typography and Illustration—and the Result is Marvelous appeared first on MyTrendTales.

Keeping that goal in mind, her art is very much the meaning of eye-popping. Her graphic illustrations rely on bold contrasts and dramatic color palettes, attracting clients like Fendi, the Guggenheim Museum, and even the New York subway system. “I always try to put my heart into my work and preserve my vision without compromising it,” says Zagnoli.

Born and raised in Milan, Zagnoli was surrounded by creative minds like her. “I started drawing at a young age; it was a good meditation for me,” she recalled. After graduating from Istituto Europeo di Design (the European Institute of Design), she had a stint in New York, which had quite an impact on her, career-wise.

“I only had a few contacts in the US and somehow, I got the email of Brian Rea, who was the art director for the New York Times’ Op-Ed at the time,” she says. “I emailed him, but was sure he wouldn’t respond. He gave me an appointment to come show him my portfolio and that’s how it started.”

Now, with more than 130k followers on Instagram, there’s no stopping her. Here are some creative ways she plays with color:

The post Olimpia Zagnoli Is Hungry for Color appeared first on MyTrendTales.

His messymod series (short for “Messy Modernism”) is a great example of his minimalist approach to design. Influenced by Bauhaus and Miró, Goldberg uses simple shapes and limited color to create stripped-down versions of plants and animals. His illustrations employ geometry, pattern, and white space, creating clever designs that are meant to be hung on your wall.

Goldberg’s messymod series is only one of his many projects. A creative director of TRÜF studio, located in Santa Monica, California, he has worked with clients as big as Adidas, Indiegogo, and DreamWorks. “We’ve been creating brand identities for clients for many years and finally decided to design some stuff for ourselves,” reads TRÜF’s website. “We had no idea that our little design experiment would blow up in the press and social media.”

Check out his successful “design experiment” in the gallery below.

The post Adam Goldberg Teaches Good Design appeared first on MyTrendTales.

“The hardest part is putting yourself out there and staying consistent,” she admitted in an interview with Forbes. “If you’re working people will notice and different platforms can push your work to many directions. You never know who is watching.”

“I love this feeling of a Black Renaissance that’s happening,” adds Jordan. “We’re seeing people of color winning and creating new and exciting stories. I want to see art that includes people that look like me, so I create it.” She’s also very much inspired by the idea of living unapologetically. “I create work that is through an unfiltered lens,” she stressed. “I want to live in a space where I’m 100% me so I create work that fuels that.”

Indeed, her graphic illustrations are very much out there. Bold and colorful, relying on contrast and shapes, her art is a testimony to her confidence and strength. See for yourself.

The post Laci Jordan’s Art is 100% Her appeared first on MyTrendTales.

“I consider myself to be a very curious person and my curiosity makes me interested in working on all sorts of projects; cooperating with graphic design studios, advertising agencies, digital environment building, press illustration, apps etc,” shared the freelance designer with Ape on the Moon. “At the same time, I enjoy creating custom order personal portraits, this gives me the opportunity to meet many people from all the world and that’s great.”

Based in Getxo, a coastal town in northern Spain, Hayde has worked independently since 2015, collaborating with companies like XBOX, BBVA, and The Good Life Magazine. “I enjoy close relationships, and dialogue so that’s what you’ll get from me a good companion on the journey,” he says, talking about his collaborative work.

Here are some highlights from his Instagram page:

The post Jaime Hayde’s Illustrations Will Remind You to Take Life Less Seriously appeared first on MyTrendTales.

“I always knew I would work with something creative,” she admitted in an interview with Ape on the Moon. “But for a long time I didn’t know if it would be music, fine arts or design. In fact, I decided to go to college for graphic design after reading in a magazine that a designer was the person who creates book covers and posters.”

“I started college without being very sure what graphic design was but I fell in love right at the beginning,” she went on to say. Inspired by the ’60s and ’70s she adds that she sees design “as a crossroads where creative areas intertwine. I don’t want to try to define the limits between design and art, analog and digital, because I really appreciate the free flow between these areas and different media in search of a satisfying outcome in every project.”

Check out some of her colorful geometric work in the gallery below.

The post Brazilian Graphic Designer Makes Colorful Artwork Out of Felt appeared first on MyTrendTales.

She then opened a blog to share her typography experimentations. “It ended up going viral, landing me a book deal, and circulating my work around the web,” she recalled. “Within about a year, I had enough freelance work to comfortably leave my full-time agency job, and I’ve been paying the bills with lettering ever since.”

Featured on publications like TIME Magazine, and collaborating with the likes of Starbucks, Google, AT&T, and YouTube, her happy accident clearly paid off! Join in on the hype, and follow her Instagram page for more.

The post Lauren Hom is THE Master of Typography appeared first on MyTrendTales.

“My father was a great illustrator and painter, who had a passion for Australian flora and fauna, which I was always fascinated by,” said the Australian-born Oregon-based artist in a chat with the Adobe Blog. “He was the kind of guy to stand and watch a sunset, a connection I cherish with him. Being aware of the beauty in nature is my biggest inspiration and I make sure that I take time away from the city to appreciate it as often as I can.”

So, naturally, Choice took to art at a young age, channeling his creativeness into comics and illustration. “I had a healthy obsession with comic books growing up, courtesy of my eldest cousin,” he recalled. “I would constantly illustrate scenes from them, but never considered it possible to make a career from it. After finishing high school, I was intent on not entering higher education unless I knew exactly what I wanted to do. I spent a couple years working odd jobs in construction, until someone introduced me to Photoshop and I began to create friends’ 21st birthday invites. This was the ultimate catalyst that set me on my career path.”

He now works from his own independent studio, Velvet Spectrum, collaborating with giants like Nike, Ray-Ban, Google, and HBO. And with almost 100k followers on Instagram alone, we’re sure to see more of him in the near future.

The post Enter the Wacky, Vibrant World of Illustrator Luke Choice appeared first on MyTrendTales.

“I will always create my work in Illustrator and sometimes finalize it in Photoshop, but I enjoy the limitations vector programs offer,” he explained his process in an interview with Ape on the Moon. “It keeps my work looking the way it does— if I created in Photoshop, I think the temptation to add more and more would be too much, and it would change the aesthetic.”

“The end result I try to achieve with most of my work is to have something that feels simplistic, with a touch of warmth and sometimes humor,” he added. “I feel the brushes and textures on top of flat color help with this.”

Enjoy some of his work in the gallery below and follow him on Instagram for more!

The post These Vibrant Illustrations Will Brighten Up Your Day appeared first on MyTrendTales.