Alex Tait\u2019s digital illustrations might be simple but they’re far from being simplistic. Using bright colors and playful compositions, his creations oftentimes have a surreal edge to them. Since graduating from Bucks New University in 2013, he now works from his studio in Berkhamsted, just outside of London, collaborating with giants like Apple, Google, and Netflix.\n\n\n\n
\u201cI will always create my work in Illustrator and sometimes finalize it in Photoshop, but I enjoy the limitations vector programs offer,” he explained his process in an interview with Ape on the Moon. “It keeps my work looking the way it does\u2014 if I created in Photoshop, I think the temptation to add more and more would be too much, and it would change the aesthetic.\u201d\n\n\n\n \u201cThe end result I try to achieve with most of my work is to have something that feels simplistic, with a touch of warmth and sometimes humor,\u201d he added. \u201cI feel the brushes and textures on top of flat color help with this.\u201d\n\n\n\n Enjoy some of his work in the gallery below and follow him on Instagram for more!\n\n\n\n